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Why 2021 is the year of the account

people sitting down near table with assorted laptop computers
March 15, 2021March 15, 2021 Adam Gelles, Editor
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Our friends Demandbase have some great thoughts on account based marketing. And Yes, ABM should be part of every b2bmarketer’s toolset to drive smart pipeline and revenue.

30-second summary: The last year taught us we need to be prepared for the unexpected. This is why embracing an account-based go-to-market (GTM) strategy has never been more important. The 2020 ABM Benchmark study reaffirmed ABM’s impact on business outcomes, with organizations seeing measurable improvements in relationships (71%), revenue (55%) and reputation/brand (34%). Organizations need to see results, and fast, which is why top planned investments for 2021 include ABM platforms, attribut…

Read more from the source: ClickZ, Published by: Jon Miller

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