Our friends Demandbase have some great thoughts on account based marketing. And Yes, ABM should be part of every b2bmarketer’s toolset to drive smart pipeline and revenue.
30-second summary: The last year taught us we need to be prepared for the unexpected. This is why embracing an account-based go-to-market (GTM) strategy has never been more important. The 2020 ABM Benchmark study reaffirmed ABM’s impact on business outcomes, with organizations seeing measurable improvements in relationships (71%), revenue (55%) and reputation/brand (34%). Organizations need to see results, and fast, which is why top planned investments for 2021 include ABM platforms, attribut…
Read more from the source: ClickZ, Published by: Jon Miller
