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The B2B Buyer Disconnect

two women near tables
February 10, 2021March 18, 2022 Adam Gelles, Editor
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As Vinay Says, we must be empathetic marketers and put ourselves in the shoes of our customers to market effectively to them. Couldn’t agree more.

#theb2bbuzz #b2bmarketing

Founder & CEO of TrustRadius Vinay Bhagat joins us in this Q&A to share his thoughts and research on the radical disconnect between B2B buyers and the organizations that are trying to sell to them.

Read more from the source: cleverbridge

Account Based Marketing, Curated Articles, Marketing Strategy

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