3 Lessons to Align PR and Content Marketing

Adam Gelles, Editor
Thought leadership is a key marketing strategy to help companies grow. But in many organizations, content marketing is handled by either corporate communications (potentially via a PR agency) or by the marketing team. But keeping both teams on the same page for thought leadership efforts is critical to success. Here are some lessons I’ve seen over the decades to ensure that PR and Content Marketing Teams and their shared efforts (e.g., thought leadership) are executed with excellence. Lesson 1: Plan Together There are really two key sides of content marketing planning. The editorial plan (e.g., storytelling frameworks, calendars, etc.) and… Read More

Using PR To Help Companies Win the Talent Wars

Adam Gelles
In Partnership With When it comes to winning the war on talent, a solid PR and communication strategy is key to making sure your business stands out. Your mission, vision, values and culture should shine through your digital and physical presence so you can win as your business is recruiting and retaining talent. Here are 5 tips to help you paint a compelling picture of your companies values that will resonate with talent: 1. Showcase your Mission, Vision and Values This is a moment in time where we see organizations talk about their values from an external perspective and embrace… Read More