3 Keys to Successful Marketing Planning

Adam Gelles, Editor
As much as B2B marketing constantly changes, the more it stays the same. The ritual of annualized marketing planning is an important one to chart our GTM tentpoles, align our strategy across various marketing and communication channels, and align our teams on business and revenue goals. Over the last decade, I’ve written close to 50 marketing plans for clients. Here are some key things I’ve seen that create success for marketing planning. Key 1: Inclusive Participation Marketing is a collaborative process. Therefore, planning it should be as well. For larger teams, strategic offsite meetings are a powerful tool for the… Read More

3 Keys to Successfully Integrate Marketing and PR

Adam Gelles, Editor
Marketing Strategy
In an ideal world, B2B marketing and public relations strategy should work “hand and glove”. But the reality in many organizations, is that PR and Marketing are woefully mis-aligned. As we all start planning for CY 2022, here are 3 keys to ensure your communications (er, public relations) and marketing are integrated successfully. Key #1: Align Strategic Planning At many organizations, “PR” strategy and “Marketing” strategy development are done separately. One lead by the head of corporate communications and the other lead by head of marketing. And this is where the mis-alignment begins. Each team, then, goes off and eventually… Read More