3 Reasons Why Every CRO Needs a Good CMO and Vice Versa

Adam Gelles, Editor
Over the past several months, I’ve been fortunate enough to split much of my consulting time between acting as a fractional CMO and a fractional CRO. And it’s been interesting to note how these two roles interplay to drive business goals. Let’s look at 3 reasons why both roles are needed and must be executed exceptionally to drive topline results. The Timeline Shuffle Time horizons should be different for planning for sales versus marketing. Sales need to think quarterly, monthly, or even weekly. While Marketing should be planning quarterly, yearly, and beyond. Collaborating with the CMO and their team’s inbound efforts can… Read More