3 Proven Strategies for Improving Community Marketing

Kelsey O'Neill, Community and Social Manager
‘Tis the season of having an endless to-do list and not enough time to complete it. And while you’re caught up between last-minute shopping and gift wrapping, you may not be thinking about how this could possibly relate to marketing.  Similar to how we see an increase in community engagement in our daily lives during the holiday season; from more interactions with your mail and package carriers, neighbors, family members, or reconnecting with longtime friends through yearly holiday cards, the community is everywhere during this time of year – and it’s also the perfect time to bring community into your… Read More

Why Building a Community is Critical to Your GTM

Kelsey O'Neill, Community and Social Manager
Community marketing. What is it? Why is it important? Why should you care? You may be asking yourself how this “new age” marketing tactic could possibly benefit your company. For starters, it really isn’t a complicated process, doesn’t take a huge budget for success, and it puts the most important people first: your customers. Here’s how with community marketing your marketing efforts can reap big rewards. Community Marketing is Impactful Community marketing may require a lot of heavy lifting up front, but the results are quite worth the effort. Building an audience takes time and a lot of testing and… Read More