How much do your Marketing Tech Stack use AI to improve the way you go to market?
Artificial intelligence is everywhere you look online – from Amazon and Etsy to Netflix and Facebook. Your B2Bs know the technology exists to create hyper-personalized experiences because they use it every time they open an app. They expect a similar experience from your B2B website. 69% of customers expect connected experiences across multiple channels. Remember, your B2B buyers are consumers for the 16 hours they’re not at work every day. AI isn’t optional anymore – and your competition …
Read more from the source: How AI Helps B2B Marketing and 8 Strategies to Use Almost Instantly