Over the years I’ve been inside hundreds of marketing teams – both large and small. But there are common traits to teams that have marketing excellence. It’s having great people. But more importantly it’s having great people in the right roles grouped together properly. One of the tools that we use at The B2B Marketing Company to help clients’ marketing teams excel is mapping team members to 3 key marketer archetypes. This is important since teams that fail to have all three archetypes have much lower success. Type #1: The Doer This person has the personality and work ethic to get stuff done.… Read More
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