3 Traits Great B2B CMOs Must Have

Adam Gelles, Editor
Once a quarter I have a group conversation with several mentors. They mostly are CEOs and CROs at mid-market and enterprise companies. But a recurring discussion that comes up is: what makes a great CMO in B2B. Over the years, I evaluated hundreds of marketing leaders for a company’s c-suite or board of directors There are certainly three traits that I see regularly show up in great marketing leaders. Trait #1: Great Storytellers Marketing is storytelling – both internally and externally. And much of marketing leadership is about telling your brand’s, your team’s, and your product’s story. And great marketing leaders… Read More

3 Marketer Types Your Marketing Team Must Have to Succeed

Adam Gelles, Editor
Over the years I’ve been inside hundreds of marketing teams – both large and small. But there are common traits to teams that have marketing excellence. It’s having great people. But more importantly it’s having great people in the right roles grouped together properly. One of the tools that we use at The B2B Marketing Company to help clients’ marketing teams excel is mapping team members to 3 key marketer archetypes. This is important since teams that fail to have all three archetypes have much lower success.  Type #1: The Doer This person has the personality and work ethic to get stuff done.… Read More