B2B Marketing 3.0 – It’s a (r)evolution!

Adam Gelles, Editor
There is a new sheriff in town and its called: people. B2B Marketers will need to adjust their thinking from MQLs, SQLs, LMNOPQLs to consumer / customer experience. We’ve seen the backlash on LinkedIn as automated intros in the message queue go unanswered and the robot follows get eliminated to the halls of inhumanity of marketing automation.  That’s the (r)evolution – The transformation of B2B marketing from drip-campaigns and tech stacks to well orchestrated human interactions. Sure those interactions are still aided by technology and the insights tech brings, but Skynet must be subservient to humans. So what does that… Read More

A New Look for LinkedIn (from the Inside Out)

Adam Gelles, Editor
Since our last major redesign nearly five years ago, LinkedIn has evolved from a place to create your professional profile online and search for others, to an active community of more than 700M professionals worldwide. Today we’re seeing members sharing in record numbers, sending hundreds of millions of messages every week, reskilling themselves by consuming more than one million hours of LinkedIn Learning content weekly, and last year alone nearly five billion connections were made across the platform. And every day on LinkedIn, despite the tough economy, 3 people are hired every second through the community. Read more from the… Read More

Data driven operating model

Adam Gelles, Editor
Change neon light signage
Digital transformation is a challenge that every company in the experience era must face. People buy experiences not products, yet in the pursuit of becoming a truly customer centric organization, companies face many challenges. From needing to understand the connection between customer experience metrics to financial metrics, limited accountability over KPIs to inconsistent measurement of customer interactions with the business. Data is the lifeblood of experiences. More here: https://blog.adobe.com/tag/data-driven-operating-model/ Read more from the source: landing.adobe.com Read More

The Power of Data Visualization Plus Examples of Good and Bad Visuals

Adam Gelles, Editor
turned on monitoring screen
It’s no secret that data can be very powerful — when you can actually understand what it’s telling you, that is. It’s not easy to get clear takeaways by looking at a slew of numbers and stats. You need to have the data presented in a logical, easy-to-understand way so you can apply your learnings in an effective way. The human brain processes visual information better than it processes text — so using charts, graphs, and design elements, data visualization can help you explain trends and stats much more easily. But, not all data visualization is created equal. (Just check… Read More

12 Tactics That Take Webinars From Good to Great, According to HubSpot Marketers

Adam Gelles, Editor
In 2020, with conferences and events going virtual, a number of brands around the world have heavily embraced webinars.  Along with allowing marketers to educate audiences about topics related to their brand, webinars can also offer major lead generation benefits. But, while a number of successful marketing pros make creating webinars look easy, there’s actually a hefty amount of work that needs to go into planning them in order to see solid engagement. The lead-up to a webinar requires other facets of inbound to come into play — everything from getting a speaker to join the webinar, to planning blog… Read More