Using PR To Help Companies Win the Talent Wars

Sophie Seddighzadeh
In Partnership With When it comes to winning the war on talent, a solid PR and communication strategy is key to making sure your business stands out. Your mission, vision, values and culture should shine through your digital and physical presence so you can win as your business is recruiting and retaining talent. Here are 5 tips to help you paint a compelling picture of your companies values that will resonate with talent: 1. Showcase your Mission, Vision and Values This is a moment in time where we see organizations talk about their values from an external perspective and embrace… Read More

Interview with Steve Markman, Markman Speaker Management LLC

Steve Markman, Contributor
Q-Given today’s challenging economy, marketing and PR efforts should be front and center for your company. But how do you rise above the noise? A-One way to do boost visibility is through public speaking. By speaking at public forums – at conferences, seminars and forums held by independent event organizations, associations, professional and industry trade groups, and academic institutions – enormous exposure and thought leadership is created. Q- Why do speaking opportunities for companies re… Read more from the source: everything-pr.com, Published by: Jamesd Read More

5 Steps To Attaining Speaking Engagements to Boost Visibility For Your Consulting Business

Steve Markman, Contributor
man standing and making a speech
Given today’s challenging economy one proven way to do boost visibility is through public speaking. By speaking at various outlets – at conferences, seminars and virtual events – you can create exposure for your expertise and demonstrate thought leadership. Speaking opportunities represent a strong marketing, public relations, business development, and thought leadership tool for the following reasons: 1-Attendees get to learn about your expertise firsthand. 2-Speaking can increase your visib… Read more from the source: The Society for the Advancement of Consulting®, Published by: Steve Markman Read More

How to Choose the Right Keynote Speaker: Myths and Truths

Steve Markman, Contributor
Today’s speaker marketplace comprises literally thousands of speakers who are potentially available as a keynote or featured speaker for your association’s events. How do you know if you are making the right choice before you commit to a speaker and perhaps paying a very large speaker fee? Here are some myths and truths when it comes to selecting your keynote or featured speaker. Myth No. 1: The higher the speaker fee, the better the speaker. Speaker fees are based on two things: 1., The demand for a given speaker and 2., the perceived demand that the speaker feels exists and… Read More