3 Keys to Measure Public Relations
Public Relations is an important element of a B2B brand’s toolkit with which to go to market. But measuring success in PR is elusive. Most PR folks measure the quantity of deliverables (e.g., placements). But the real science is measuring PR’s contribution to the overall marketing mix and, ultimately, the business. This is particularly important in larger organizations where PR and Marketing are usually run by separate leaders. Here are a few keys to measure your PR success in the context of overall marketing / comms contribution to your business. PR is Part of MarketingFrom a business driving set of…
Read More