3 Reasons Why B2B2C is Brilliant B2B Marketing

Adam Gelles, Editor
Over the past several months consumer package goods companies making cleaning products and hoteliers / restaurant owners have joined forces to create cleanliness brands for consumers. For example, Proctor & Gamble started CleanPlus, Reckitt Benser & Hilton created CleanStay. This will continue to be a trend as consumers clearly are using sanitization as part of their travel decision making. From a b2b marketing perspective these initiatives are brilliant for 3 key reasons.  Reason 1: Creates Incremental Revenue As an industry focused brand marketing effort these programs typically drive incremental activation of purchases for that industry for both partners. In these… Read More