As marketing leaders, technology is a large part of what our teams manage and use day to day to execute our go to market. Over the course of the past couple of years there are certain trends that have been accelerated by en masse remote work. Here are 2 that will certainly impact the way we go to market in the upcoming year. The Bane of App Sprawl According to Productiv’s recent study on “the State of App Sprawl” marketing and product marketing app use is over 100 apps per firm. This means marketing teams are switching between multiple stacks,… Read More
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