3 Keys to Successfully Integrate Marketing and PR

Marketing Strategy
In an ideal world, B2B marketing and public relations strategy should work “hand and glove”. But the reality in many organizations, is that PR and Marketing are woefully mis-aligned. As we all start planning for CY 2022, here are 3 keys to ensure your communications (er, public relations) and marketing are integrated successfully. Key #1: Align Strategic Planning At many organizations, “PR” strategy and “Marketing” strategy development are done separately. One lead by the head of corporate communications and the other lead by head of marketing. And this is where the mis-alignment begins. Each team, then, goes off and eventually… Read More

3 Keys to Understanding Your Brand’s Health

Monitoring brand health is vital for growth and success regardless of the company. But, for B2B marketers understanding brand health presents a unique set of challenges. For example, every industry has its own sentiment. Each brand’s customers have a different user experience. Still, there are approaches that can help companies better assess how their brand is overall. Here are three keys to understand your brand’s health. Key #1: Monitor Brand Recall As marketers we get trained early that awareness is the foundation of brand success. If customers don’t know a brand exists, there is no way they will seek it… Read More

How Successful B2B Marketers Integrate Influence in the Marketing Mix

It is important to integrate your influencer marketing program with the rest of your go to market. #marketingstrategy #b2bmarketing #theb2bbuzz Influencer Marketing is a fast growing discipline for B2B marketers and while many brands view it as a stand alone tactic, mature marketers realize that influence can play a role across the customer lifecycle in virtually any business communication, content type or publishing channel. There’s plenty of evidence to show that business customers do not limit their information discovery and consumption to single communication channels or content types. Neither should business marketers. That’s w… Read more from the source: How… Read More

Brand Storytelling During A Crisis

Activate you brand story from our friends at Forrester Research with a great example from GE Healthcare. #b2bmarketing #theb2bbuzz #b2bbrands At the height of the COVID-19 pandemic, GE Healthcare became the focus of intense media coverage Using elements of storytelling and brand journalism, the organization created a video series that showed how GE and frontline workers were responding to the crisis With 42 videos produced over 42 days, the campaign was one of the most successful in the company’s history At the beginning of 2020, as the COVID-19 pandemic started to take hold, GE Healthcare found itself at the center… Read More

150+ Marketers Share Their Marketing Predictions For 2021

150+ Marketers Share Their Marketing Predictions for 2021 January 28, 2021 Thought Leaders 2020 was a tough year, we all hope that 2021 will be better. As 2021 begins, this is a good time to reflect on what we learned so far and how the future might look like. In this comprehensive roundup from 162 marketers you’ll find diverse perspectives from a wide range of marketing professionals, founders, and CMOs. The predictions are sorted into categories to make them easier to browse. You’ll notice … Read more from the source: 150+ Marketers Share Their Marketing Predictions For 2021 Read More