3 Methods to Plan Marketing Effectively in Today’s Digital First World
For many B2B marketers there is that annual planning process in which we determine priorities, initiatives, budgets, headcount, and so on, but in today’s digital-first go to market environment how do we utilize this annual process in a way that benefits our marketing efforts throughout the year. Here are a few methods I use with B2B brands to ensure their marketing planning effort delivers the not only must have foundations but also the flexibility to innovate in the digital-first B2B go to market environment. Method #1: Don’t Build Plans, Build Frameworks Planning in B2B marketing is a must, but it…
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