3 Tips to Amplify Your Social Media Strategy

Kelsey O'Neill, Community and Social Manager
Success in social media marketing doesn’t have to be difficult – but it will take some heavy-lifting. Gone are the days of loaded content calendars consisting of multiple posts per day and endless scrolling on Twitter or Facebook. In fact, over the last decade, we have seen social media emerge into a strategic division of many marketing departments with added value that cannot be denied. Whether you’re just getting your social media efforts ramped up or are looking for ways to improve, here are 3 social media best practices to improve your strategy. Tip #1: Establish your brand’s identity Consistency… Read More

5 Best Practices for Community Marketing

Adam Gelles, Editor
group of people standing inside room
From a B2B perspective, community marketing makes a lot of sense since it focuses on the customer. Through effective community marketing, your brand can tap into more than the customer’s mere interest – that is, a community focused around your brand can help fulfill the social and emotional needs of your customer. By associating their identity with the community of your brand, your customers are far more likely to be loyal as well as extend their continued support. The same principle applies even when your customers are other businesses. Build a Community To build a community around your brand, you… Read More

How B2B Marketing Influencers Are Finding Success On New Social Channels

Adam Gelles, Editor
influence letters on floor
New social channels and communities are key to growing your industry influence in b2b marketing. See how B2B marketing influencers are finding success using new social media channels Clubhouse, Twitter Spaces, and others. Read more from the source: B2B Marketing Blog – TopRank®, Published by: Debbie Friez On mar 23rd, 2021 b2b Marketing, Influencer Marketing Read More

How to Scale B2B Influencer Marketing: Operations, Process and Technology

Adam Gelles, Editor
As a relationship driven business, influencer marketing for B2B companies can be resource intensive and time consuming. To scale while maintaining quality, creating processes and using software are as essential for influencer identification as it is for managing ongoing communications and performance reporting. In our research for the State of B2B Influencer Marketing Research Report, we found B2B marketers that document an influencer marketing strategy and engagement approach, define proces… Read more from the source: How to Scale B2B Influencer Marketing: Operations, Process and Technology Read More

How Successful B2B Marketers Integrate Influence in the Marketing Mix

Adam Gelles, Editor
It is important to integrate your influencer marketing program with the rest of your go to market. #marketingstrategy #b2bmarketing #theb2bbuzz Influencer Marketing is a fast growing discipline for B2B marketers and while many brands view it as a stand alone tactic, mature marketers realize that influence can play a role across the customer lifecycle in virtually any business communication, content type or publishing channel. There’s plenty of evidence to show that business customers do not limit their information discovery and consumption to single communication channels or content types. Neither should business marketers. That’s w… Read more from the source: How… Read More

Interview with Steve Markman, Markman Speaker Management LLC

Steve Markman, Contributor
Q-Given today’s challenging economy, marketing and PR efforts should be front and center for your company. But how do you rise above the noise? A-One way to do boost visibility is through public speaking. By speaking at public forums – at conferences, seminars and forums held by independent event organizations, associations, professional and industry trade groups, and academic institutions – enormous exposure and thought leadership is created. Q- Why do speaking opportunities for companies re… Read more from the source: everything-pr.com, Published by: Jamesd Read More