3 Rules When Selecting your Event Sponsorships

Event sponsorships have long been a tool for B2B marketers to connect our sellers with buyers. As we return to in person events, selecting the right event sponsorship investments are evermore critical. Over the years, I’ve managed both small and large event sponsorship budgets from $50,000 per year all the way to several million dollars per year. But there are 3 cardinal rules that I use to evaluate event sponsorships and sponsorship ROI. Rule #1: Industry Impact As companies grow, the position of a company in its industry grows in importance. Choosing the right event can demonstrate your leadership in… Read More

CES from a B2B Marketing Perspective

Last week I joined 100k+ people in Las Vegas for CTA’s Consumer Electronics Show. A great time was had by many, for sure. But, I thought I’d review my experience through the lens of an experienced B2B marketer. Here are a few notable lessons. It’s NoisyTo give you a sense of cacophony, there were over 3200 exhibitors at CES this year. That’s a lot of logos, brand messages, and products features to remember — never mind absorb. On top of that its Vegas, baby and there is a myriad of distractions. For B2B Brands, a memorable experience is the key… Read More

3 Ways to Ensure Your Event Strategy Aligns with Your GTM

As B2B marketers events has always been an imperative in our marketing efforts. But ensuring our event plans are aligned to our go to market is always a bit of a challenge. And some industry events are boondoggles and provide little or no business value. Here are a few ways to ensure your Event strategy conforms to your overall go to market. Key #1: Analyze The Event AudienceLooking across hundreds of event plans that we’ve evaluated over the years one big misstep is investing in events that don’t have the right audience to support your business and marketing strategy. It’s… Read More

Why the Delta Variant Might Put Industry Event Plans on Pause, Again… What You Need to Know

event management
In Partnership With Is the Delta variant leading to another pause on industry planned events? It might just be. BravoCon 2021 is being cancelled “out of an abundance of caution”; organizers of the New York Auto Show recently nixxed their upcoming in-person event due to rising concerns surrounding the variant. Now, with recent reports swirling that Stevie Nicks and other prominent artists are making the hard decision to cancel the remainder of their 2021 shows due to the variant, it feels oddly reminiscent of the chaotic energy we were all swept up into just over one year ago. Event cancellations… Read More

Top 3 Things to Consider for Event Marketing in a Hybrid World

With the Covid-19 pandemic, the way events were held changed. Suddenly, there was no possibility of people gathering in large numbers and, if not cancelled, events became virtual. Now that we are on the other side of the pandemic, most events of the future will be hybrid – consisting of in-person and virtual elements that complement each other for both IRL and the virtual attendees. This new approach will greatly impact how attendance, logistics, and sponsorships are navigated. Hybrid events will certainly bring unique challenges with them. Event management tech now has to take virtual meetings into account. It is… Read More

5 Steps To Attaining Speaking Engagements to Boost Visibility For Your Consulting Business

man standing and making a speech
Given today’s challenging economy one proven way to do boost visibility is through public speaking. By speaking at various outlets – at conferences, seminars and virtual events – you can create exposure for your expertise and demonstrate thought leadership. Speaking opportunities represent a strong marketing, public relations, business development, and thought leadership tool for the following reasons: 1-Attendees get to learn about your expertise firsthand. 2-Speaking can increase your visib… Read more from the source: The Society for the Advancement of Consulting®, Published by: Steve Markman Read More

How to Choose the Right Keynote Speaker: Myths and Truths

Today’s speaker marketplace comprises literally thousands of speakers who are potentially available as a keynote or featured speaker for your association’s events. How do you know if you are making the right choice before you commit to a speaker and perhaps paying a very large speaker fee? Here are some myths and truths when it comes to selecting your keynote or featured speaker. Myth No. 1: The higher the speaker fee, the better the speaker. Speaker fees are based on two things: 1., The demand for a given speaker and 2., the perceived demand that the speaker feels exists and… Read More

12 Tactics That Take Webinars From Good to Great, According to HubSpot Marketers

In 2020, with conferences and events going virtual, a number of brands around the world have heavily embraced webinars.  Along with allowing marketers to educate audiences about topics related to their brand, webinars can also offer major lead generation benefits. But, while a number of successful marketing pros make creating webinars look easy, there’s actually a hefty amount of work that needs to go into planning them in order to see solid engagement. The lead-up to a webinar requires other facets of inbound to come into play — everything from getting a speaker to join the webinar, to planning blog… Read More