Top 3 Things to Consider for Event Marketing in a Hybrid World

With the Covid-19 pandemic, the way events were held changed. Suddenly, there was no possibility of people gathering in large numbers and, if not cancelled, events became virtual. Now that we are on the other side of the pandemic, most events of the future will be hybrid – consisting of in-person and virtual elements that complement each other for both IRL and the virtual attendees. This new approach will greatly impact how attendance, logistics, and sponsorships are navigated. Hybrid events will certainly bring unique challenges with them. Event management tech now has to take virtual meetings into account. It is… Read More

5 Steps To Attaining Speaking Engagements to Boost Visibility For Your Consulting Business

man standing and making a speech
Given today’s challenging economy one proven way to do boost visibility is through public speaking. By speaking at various outlets – at conferences, seminars and virtual events – you can create exposure for your expertise and demonstrate thought leadership. Speaking opportunities represent a strong marketing, public relations, business development, and thought leadership tool for the following reasons: 1-Attendees get to learn about your expertise firsthand. 2-Speaking can increase your visib… Read more from the source: The Society for the Advancement of Consulting®, Published by: Steve Markman Read More

How to Choose the Right Keynote Speaker: Myths and Truths

Today’s speaker marketplace comprises literally thousands of speakers who are potentially available as a keynote or featured speaker for your association’s events. How do you know if you are making the right choice before you commit to a speaker and perhaps paying a very large speaker fee? Here are some myths and truths when it comes to selecting your keynote or featured speaker. Myth No. 1: The higher the speaker fee, the better the speaker. Speaker fees are based on two things: 1., The demand for a given speaker and 2., the perceived demand that the speaker feels exists and… Read More

12 Tactics That Take Webinars From Good to Great, According to HubSpot Marketers

In 2020, with conferences and events going virtual, a number of brands around the world have heavily embraced webinars.  Along with allowing marketers to educate audiences about topics related to their brand, webinars can also offer major lead generation benefits. But, while a number of successful marketing pros make creating webinars look easy, there’s actually a hefty amount of work that needs to go into planning them in order to see solid engagement. The lead-up to a webinar requires other facets of inbound to come into play — everything from getting a speaker to join the webinar, to planning blog… Read More