3 Must Haves to Stand Up Scaled Demand Gen

Many B2B marketing teams start with demand generation as the first broad program to implement. This may be a function of all the marketing automation tool sellers pounding into our brain the value of inbound marketing. But this couldn’t be further from reality. There are 3 frameworks your team must develop prior to starting a scaled demand gen program. Framework #1: Message Planning by ICP Sub-Segment Initially when we start developing our marketing strategy, most of us develop messaging and ideal customer profiles. But for solid demand generation programs we must dig a little deeper and build messaging variations for… Read More

What’s Next for Conversational AI?

time lapse photography of blue lights
Chatbots have been used for a few years now for lead-gen and content marketing use cases. Brands have deployed both rule-based and AI-powered chatbots to share relevant content, set up demos, walk customers through sign-up and automate customer service workflows — all in an effort to deliver consistent, seamless experiences across channels and geographies. But this barely scrapes the surface of what conversational chatbots can do. So what comes next for conversational AI (CAI)? Embedding Conv… Read more from the source CMSWire.com: What’s Next for Conversational AI?, Published by: Chitra Iyer Read More

Demand Generation vs. Lead Generation: Why B2B Marketers Shouldn’t Confuse Them

The terms demand generation and lead generation have often been—and often continue to be—used interchangeably by B2B marketing professionals. Yet they’re not the same thing. And, in fact, using these terms synonymously can create problems and challenges that hamper marketing, sales, and even customer success efforts that drive business growth. In this article, we’ll review the differences between demand gen and lead gen and why understanding the distinction is important. What is demand genera… Read more from the source intentsify.io: Demand Generation vs. Lead Generation: Why B2B Marketers Shouldn’t Confuse Them, Published by: Jaymi Onorato Read More

3 Keys to Grow Revenue

Marketing and selling to the “buy-side” is complex. There is a duality in the way we sell ourselves to brands and their agencies. On one hand, we need to market at scale across the 10s of thousands of business decision makers. On the other, it is still very much about individual relationships. So, how do we create scalable and personable marketing and sales efforts in the complicated landscape? Over the course of the last 20+ years working at and with brands and their agencies, I have learned 3 Tips that help media, marketing and ad tech companies be more successful in connecting with brands and their agencies, as follows: Revenue… Read More