What’s Next for Conversational AI?

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Chatbots have been used for a few years now for lead-gen and content marketing use cases. Brands have deployed both rule-based and AI-powered chatbots to share relevant content, set up demos, walk customers through sign-up and automate customer service workflows — all in an effort to deliver consistent, seamless experiences across channels and geographies. But this barely scrapes the surface of what conversational chatbots can do. So what comes next for conversational AI (CAI)? Embedding Conv… Read more from the source CMSWire.com: What’s Next for Conversational AI?, Published by: Chitra Iyer Read More

Demand Generation vs. Lead Generation: Why B2B Marketers Shouldn’t Confuse Them

The terms demand generation and lead generation have often been—and often continue to be—used interchangeably by B2B marketing professionals. Yet they’re not the same thing. And, in fact, using these terms synonymously can create problems and challenges that hamper marketing, sales, and even customer success efforts that drive business growth. In this article, we’ll review the differences between demand gen and lead gen and why understanding the distinction is important. What is demand genera… Read more from the source intentsify.io: Demand Generation vs. Lead Generation: Why B2B Marketers Shouldn’t Confuse Them, Published by: Jaymi Onorato Read More

3 Keys to Grow Revenue

Marketing and selling to the “buy-side” is complex. There is a duality in the way we sell ourselves to brands and their agencies. On one hand, we need to market at scale across the 10s of thousands of business decision makers. On the other, it is still very much about individual relationships. So, how do we create scalable and personable marketing and sales efforts in the complicated landscape? Over the course of the last 20+ years working at and with brands and their agencies, I have learned 3 Tips that help media, marketing and ad tech companies be more successful in connecting with brands and their agencies, as follows: Revenue… Read More