How to Win with B2B Creative Content Marketing

Adam Gelles, Editor
Content marketing is a marketing strategy based on creating and distributing engaging, informative, and resonant content to attract and keep your target audience. Your content is your audience’s direct channel to get answers to their questions. Through content marketing, you can connect with them, build their trust, generate leads, and improve your overall conversion rate. But even great content is not immune to a virus. The COVID-19 pa… Read more from the source: customerthink.com, Published by: Please Enter Your Name Here Read More

3 reasons why digital PR is an important component of brand promotion

Kelsey O'Neill, Community and Social Manager
Public relations once was restricted to managing communication between an organization and its audience. Fast forward to today, where PR is one of the most dynamic tactics in the digital marketing landscape. Digital PR has emerged as a reliable tool to build and promote a brand by combining SEO and marketing techniques with PR strategies. If you are still new to the concept, let me tell you, it’s worth exploring the value of digital PR for business promotion. Businesses and marketers worldwid… Read more from the source: Agility PR Solutions, Published by: Gaurav Sharma Read More

8 Social Media Marketing Trends & Predictions for 2022 & Beyond [Infographic]

Kelsey O'Neill, Community and Social Manager
apps business cellphone cellular telephone
Are you mulling over your social media strategy for the year ahead? Want to learn about the key trends likely to affect how potential customers use social media? We share 8 social media trends to watch out for in this infographic. Here’s a quick summary: Social media emerges as a shopping platform Proliferation of short-form video content Social media becomes part of daily life Facebook remains on top (for now) Shorter attention spans result in more bite-sized content More augmented reality o… Read more from the source: Red Website Design Blog, Published by: Mark Walker-ford Read More

The most important email marketing metrics: 5 KPIs you should optimize for

Kelsey O'Neill, Community and Social Manager
As marketing evolves and new ideas replace the old and redundant ones, the one question that keeps coming back to us is: How important is email marketing today? If you’re well-versed with email marketing strategy, you might have noticed how even the smallest tweak can improve your brand reach. But email marketing can get tricky because it is not an active way to market your brand. It is not exactly upfront and you need to attract attention and action from the customers’ end to truly tell your… Read more from the source Supermetrics: The most important email marketing metrics: 5… Read More

11 Incredible Benefits of Hybrid Events

Kelsey O'Neill, Community and Social Manager
While the past year and a half has been extremely difficult for event organizers, the pandemic has also accelerated the shift towards digital transformation. That being said, it is not all about using digital tech to keep business-critical events going in some form. As the pandemic wanes, organizers are shifting their focus from short-term survival to long-term success. Hybrid events play a central role in that long-term strategy, and here’s why: What are Hybrid Events? Hybrid events are a co… Read more from the source aventri.com: 11 Incredible Benefits of Hybrid Events, Published by: Brecht Fourneau Read More

What’s Next for Conversational AI?

Kelsey O'Neill, Community and Social Manager
time lapse photography of blue lights
Chatbots have been used for a few years now for lead-gen and content marketing use cases. Brands have deployed both rule-based and AI-powered chatbots to share relevant content, set up demos, walk customers through sign-up and automate customer service workflows — all in an effort to deliver consistent, seamless experiences across channels and geographies. But this barely scrapes the surface of what conversational chatbots can do. So what comes next for conversational AI (CAI)? Embedding Conv… Read more from the source CMSWire.com: What’s Next for Conversational AI?, Published by: Chitra Iyer Read More

Social Media in the Era of Precision Demand Marketing: A Conversation with LinkedIn

Kelsey O'Neill, Community and Social Manager
Reaching and engaging our buyers is more difficult than ever. In the era of Precision Demand Marketing we need to change the way we think about B2B marketing. Meeting buyers in the channels where they do research, with valuable information to help them make important buying decisions, is critical to driving results from your marketing efforts. According to Demand Gen Report, 57% of B2B buyers rely on social media as they navigate new solutions and vendors, making social a critical channel in … Read more from the source Integrate: Social Media in the Era of Precision Demand Marketing: A Conversation… Read More

Demand Generation vs. Lead Generation: Why B2B Marketers Shouldn’t Confuse Them

Kelsey O'Neill, Community and Social Manager
The terms demand generation and lead generation have often been—and often continue to be—used interchangeably by B2B marketing professionals. Yet they’re not the same thing. And, in fact, using these terms synonymously can create problems and challenges that hamper marketing, sales, and even customer success efforts that drive business growth. In this article, we’ll review the differences between demand gen and lead gen and why understanding the distinction is important. What is demand genera… Read more from the source intentsify.io: Demand Generation vs. Lead Generation: Why B2B Marketers Shouldn’t Confuse Them, Published by: Jaymi Onorato Read More