How to Take a Demand-Generation-Driven Approach to Content Marketing

Adam Gelles, Editor
How do you know you’ve created a great piece of content? Pageviews? Social shares? A thumbs up from stakeholders? Those are all strong indicating metrics; but deep down, we all wish our content generated more leads. A demand-driven approach to content makes that possible—generating it as well as capturing demand for your products, services, and solutions. ‘This article explores a content marketing philosophy that will help you generate Sales-qualified leads (SQLs) while becoming a leading bra… Read more from the source MarketingProfs: How to Take a Demand-Generation-Driven Approach to Content Marketing, Published by: Tom Whatley Read More

The Top Benefits of a Data-Driven B2B Demand Gen Strategy

Kelsey O'Neill, Community and Social Manager
B2B marketers say the biggest benefits of a data-driven demand generation strategy are better lead quality and better customer experiences, according to recent research from Act-On and Ascend2. The report was based on data from a survey conducted between January 17, 2022, and January 25, 2022, among 115 B2B marketing professionals. Respondents say the most important benefits of executing an effective data-driven demand generation strategy are improved lead quality (49% cite as a top benefit),… Read more from the source MarketingProfs: The Top Benefits of a Data-Driven B2B Demand Gen Strategy, Published by: Ayaz Nanji Read More

8 Tips for Making Best Use of Curated Content [Infographic]

Kelsey O'Neill, Community and Social Manager
Content curation can play a key role in your broader digital marketing approach, by enabling you to make industry connections, showcase expertise and knowledge, engage and activate your audience, etc. Used well, curation can provide a range of significant branding benefits – but in order to make the most of content curation, you need to have a defined approach, which crosses off not only how you share third-party content, but also what content you use to spark conversation, while also factori… Read more from the source Social Media Today: 8 Tips for Making Best Use of Curated Content , Published… Read More

Marketing Automation Strategy: 5 Powerful Concepts (Updated)

Kelsey O'Neill, Community and Social Manager
Marketing is a crucial part of growing any business, but it can be extremely time-consuming. You’re trying to develop hundreds or thousands of leads and customers all at once, and you don’t have the resources to do that. But at the same time, blasting out generic content will lose you customers and leave your business stagnated. A marketing automation strategy can help you balance between customization and efficiency. These tools will leave you free to focus on using the feedback from your ca… Read more from the source Demand Machine™: Marketing Automation Strategy: 5 Powerful Concepts (Updated), Published by: Brodie… Read More

How To Get More Leads In 2022 Using Webinars

Kelsey O'Neill, Community and Social Manager
When done right, webinars are the powerful secret weapon that you should add to your marketing strategy in 2022. This post was sponsored by BigMarker. The opinions expressed in this article are the sponsor’s own. Looking for a marketing strategy that can truly: Generate higher-quality leads? Expand your brand to a global audience? Drive engagement while conducting audience research? Create customer loyalty? Turn your attention to webinars. 53% of marketers say webinars are the top-of-the-funn… Read more from the source Search Engine Journal: How To Get More Leads In 2022 Using Webinars Read More

Report: Why Demand Marketers Should Expand their Focus Beyond the Lead

Kelsey O'Neill, Community and Social Manager
B2B marketing has seen a dramatic change in the last decade, driven by radical advances in marketing technology and the emergence of new channels. Even if you acknowledge that change as fact, however, it’s easy to become cynical (as I have) when vendors and thought leaders are constantly proclaiming the “death” of the old ways. If we’re to believe the experts, the following is true: * Email is dead. * Cold-calling is dead. * Content marketing is dead. * The MQL is dead. And so on. When in fac… Read more from the source The Point: Report: Why Demand Marketers… Read More

5 Emerging Digital Marketing Trends; Demand for Content Increases by 71% Despite COVID

Kelsey O'Neill, Community and Social Manager
In a survey by leading U.S. content creation platform Verblio of over 100 digital marketing agency owners and experts, most said that they have seen an increase in business over the last 12 months despite the impact of the COVID-19 pandemic, with 71% stating that demand for content for online marketing has grown specifically. 75% expect further growth in content marketing industry Asked questions relating to challenges faced over the past year regarding content marketing processes, and the “s… Read more from the source Business Matters: 5 Emerging Digital Marketing Trends; Demand for Content Increases by 71% Despite COVID, Published… Read More