3 Ways AI is Affecting Content Marketing

Adam Gelles
Digital Marketers are swimming in so much information these days to make content marketing work and AI is serving as a life-jacket to streamline these efforts. Already 64% of B2B marketers consider AI valuable for their sales and marketing strategy.  Here are the 3 ways that AI is affecting content marketing:  Custom Feed Algorithms & Predictive Analytics With advancements in technology, AI now allows marketers to track and analyze what their users are interested in and which pieces of content will gain the most traction. With AI, marketers can review predictive analytics and generate relevant content based on the data that the AI… Read More

3 Tips to Manage Content Marketing Effectively

Adam Gelles, Editor
Measuring the success of content marketing programs is a fundamental challenge for many B2B marketers. Beyond the typical volumetrics (e.g., page views) how can marketers successfully measure content marketing in a way we can understand its impact on business. Here are three tips to help your marketing team measure content marketing success. Tip #1: Measure in Context Different types of content require different tactical measures. A tent-pole research white paper and an article for SEO have two different goals. And they should be measured differently. The former’s consumption is determined by your distribution strategy, while the latter is designed to… Read More

3 Ways to Improve Your Content Marketing Using PR Approaches

Adam Gelles, Editor
There are other ways we marketers can “borrow” from our PR counterparts to improve our content marketing efforts. Here are three approaches / strategies I regularly borrow from my days in PR (Ruder/Finn NY circa mid-90s). Storyline Development Creating story arcs and editorial themes are essential to good storytelling. In PR, these concepts are core to a solid strategy. Too often, however, I see content marketers don’t spend enough time developing story arcs and editorial themes for their content marketing efforts. Many fail to connect the dots between content marketing efforts into well-thought-through editorial themes. Additionally, many content marketers don’t… Read More

The 3 M’s of Content Marketing

Adam Gelles, Editor
Content marketing is a key element in most B2B marketing efforts. Over the years (err, decades) I’ve learned some key best practices for content marketing to help deliver content marketing excellence. Here are 3 which all somehow start with the letter “M”. Modularity Building content marketing at scale successfully requires a modular approach to how you think about content. That is, each piece of thought leadership (read: white paper, research paper, etc.) needs to be presented in multiple ways to multiple audiences. This is where modular thinking is so important. From a content point of view your content needs to… Read More

5 B2B Content Marketing Examples You Can Copy

Adam Gelles, Editor
5 great tips for #contentmarketing. Whatever you do make sure the you content marketing efforts are really aligned to you overall go to market including how you measure success. Here are five B2B content marketing examples from companies that understand their audiences well and use their content marketing to provide Youtility. Read more from the source: Content Marketing Consulting and Social Media Strategy, Published by: Zontee Hou Read More

12 Tactics That Take Webinars From Good to Great, According to HubSpot Marketers

Adam Gelles, Editor
In 2020, with conferences and events going virtual, a number of brands around the world have heavily embraced webinars.  Along with allowing marketers to educate audiences about topics related to their brand, webinars can also offer major lead generation benefits. But, while a number of successful marketing pros make creating webinars look easy, there’s actually a hefty amount of work that needs to go into planning them in order to see solid engagement. The lead-up to a webinar requires other facets of inbound to come into play — everything from getting a speaker to join the webinar, to planning blog… Read More