3 Ways to Improve Your Content Marketing Using PR Approaches

There are other ways we marketers can “borrow” from our PR counterparts to improve our content marketing efforts. Here are three approaches / strategies I regularly borrow from my days in PR (Ruder/Finn NY circa mid-90s). Storyline Development Creating story arcs and editorial themes are essential to good storytelling. In PR, these concepts are core to a solid strategy. Too often, however, I see content marketers don’t spend enough time developing story arcs and editorial themes for their content marketing efforts. Many fail to connect the dots between content marketing efforts into well-thought-through editorial themes. Additionally, many content marketers don’t… Read More

The 3 M’s of Content Marketing

Content marketing is a key element in most B2B marketing efforts. Over the years (err, decades) I’ve learned some key best practices for content marketing to help deliver content marketing excellence. Here are 3 which all somehow start with the letter “M”. Modularity Building content marketing at scale successfully requires a modular approach to how you think about content. That is, each piece of thought leadership (read: white paper, research paper, etc.) needs to be presented in multiple ways to multiple audiences. This is where modular thinking is so important. From a content point of view your content needs to… Read More

5 B2B Content Marketing Examples You Can Copy

5 great tips for #contentmarketing. Whatever you do make sure the you content marketing efforts are really aligned to you overall go to market including how you measure success. Here are five B2B content marketing examples from companies that understand their audiences well and use their content marketing to provide Youtility. Read more from the source: Content Marketing Consulting and Social Media Strategy, Published by: Zontee Hou Read More

12 Tactics That Take Webinars From Good to Great, According to HubSpot Marketers

In 2020, with conferences and events going virtual, a number of brands around the world have heavily embraced webinars.  Along with allowing marketers to educate audiences about topics related to their brand, webinars can also offer major lead generation benefits. But, while a number of successful marketing pros make creating webinars look easy, there’s actually a hefty amount of work that needs to go into planning them in order to see solid engagement. The lead-up to a webinar requires other facets of inbound to come into play — everything from getting a speaker to join the webinar, to planning blog… Read More