5 Steps To Attaining Speaking Engagements to Boost Visibility For Your Consulting Business

Steve Markman, Contributor
man standing and making a speech
Given today’s challenging economy one proven way to do boost visibility is through public speaking. By speaking at various outlets – at conferences, seminars and virtual events – you can create exposure for your expertise and demonstrate thought leadership. Speaking opportunities represent a strong marketing, public relations, business development, and thought leadership tool for the following reasons: 1-Attendees get to learn about your expertise firsthand. 2-Speaking can increase your visib… Read more from the source: The Society for the Advancement of Consulting®, Published by: Steve Markman Read More

Stop forcing your B2B marketing org structure on your buyer’s journey

Adam Gelles, Editor
We’ve built our B2B marketing teams and respective budgets with specialists who know their marketing discipline and channel inside and out. Social Media rock stars, organized events pros, sales-driven field marketers, demand gen maestros and digital gurus deliver on their campaigns. This approach works for individual performance and, well, if you are competing in the Olympics for individual medals. It doesn’t work for marketing teams tasked with creating demand and revenue opportunities with … Read more from the source: Stop forcing your B2B marketing org structure on your buyer’s journey Read More

Data driven operating model

Adam Gelles, Editor
Change neon light signage
Digital transformation is a challenge that every company in the experience era must face. People buy experiences not products, yet in the pursuit of becoming a truly customer centric organization, companies face many challenges. From needing to understand the connection between customer experience metrics to financial metrics, limited accountability over KPIs to inconsistent measurement of customer interactions with the business. Data is the lifeblood of experiences. More here: https://blog.adobe.com/tag/data-driven-operating-model/ Read more from the source: landing.adobe.com Read More