3 Approaches to Humanize ABM
One of the biggest challenges with successful ABM implementations are ensuring your customer / prospect experience is orchestrated in a way that makes the journey, well — a human experience. And I don’t mean personalization. That’s a given. But I mean how do you build an ABM program that feels like a human experience. Yet, is built in an automated environment. Here are 3 tried and true approaches to make your ABM feel more human. Approach #1: Map a Day in the LifeAs B2B marketers, we all use personas to articulate our segmentation approach. But we have to look beyond describing our prospects…
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