3 Ways to Partner with Sales Leadership to Drive ABM Success
The are two sides to a great ABM program – great planning and great management. But, the most important key to a successful, revenue-generating ABM program is working with Sales Leadership. Here are 3 ways to ensure that your partnership with sales leadership will lead to an excellent ABM program. Design your ABM Program with Sales LeadershipToo many times I see marketing teams design their ABM strategies in a vacuum. This is not just about communicating effectively with sales leadership, but about partnering on defining the role ABM has in your company’s revenue and business objectives. For example, is the…
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