Category: Account Based Marketing

These five trends are good to think about when improving your account based marketing strategy. But I’ll add that bringing these outside the tech marketing world is a game changer for other b2bmarketers. #b2bmarketing #theb2bbuzz #abm #b2bstrategy As technology companies compete for their share of the growth, there’s significant pressure on their marketing departments to ensure they’re investing their resources most effectively. Read more from the source: Forbes, Published by: Mike Boogaard Read More

Our friends Demandbase have some great thoughts on account based marketing. And Yes, ABM should be part of every b2bmarketer’s toolset to drive smart pipeline and revenue. 30-second summary: The last year taught us we need to be prepared for the unexpected. This is why embracing an account-based go-to-market (GTM) strategy has never been more important. The 2020 ABM Benchmark study reaffirmed ABM’s impact on business outcomes, with organizations seeing measurable improvements in relationships (71%), revenue (55%) and reputation/brand (34%). Organizations need to see results, and fast, which is why top planned investments for 2021 include ABM platforms, attribut… Read… Read More