3 Best Practices for Social Selling

What is the modern buyer looking for? In my experience, many expect personalized, authentic relationships and engagement with the brands they are looking to support. As a seller, it is your job to become the human side of your brand. Thus, attracting these modern buyers by building trust and increasing the impact of corporate content. So how can you accomplish this? Social selling. Here are three practices to help you become a successful social seller to elevate your brand beyond your expectations. Take time to build the foundation You can’t market yourself as an expert until you’ve built a successful… Read More

Report: Why Demand Marketers Should Expand their Focus Beyond the Lead

B2B marketing has seen a dramatic change in the last decade, driven by radical advances in marketing technology and the emergence of new channels. Even if you acknowledge that change as fact, however, it’s easy to become cynical (as I have) when vendors and thought leaders are constantly proclaiming the “death” of the old ways. If we’re to believe the experts, the following is true: * Email is dead. * Cold-calling is dead. * Content marketing is dead. * The MQL is dead. And so on. When in fac… Read more from the source The Point: Report: Why Demand Marketers… Read More

5 Emerging Digital Marketing Trends; Demand for Content Increases by 71% Despite COVID

In a survey by leading U.S. content creation platform Verblio of over 100 digital marketing agency owners and experts, most said that they have seen an increase in business over the last 12 months despite the impact of the COVID-19 pandemic, with 71% stating that demand for content for online marketing has grown specifically. 75% expect further growth in content marketing industry Asked questions relating to challenges faced over the past year regarding content marketing processes, and the “s… Read more from the source Business Matters: 5 Emerging Digital Marketing Trends; Demand for Content Increases by 71% Despite COVID, Published… Read More

3 reasons why digital PR is an important component of brand promotion

Public relations once was restricted to managing communication between an organization and its audience. Fast forward to today, where PR is one of the most dynamic tactics in the digital marketing landscape. Digital PR has emerged as a reliable tool to build and promote a brand by combining SEO and marketing techniques with PR strategies. If you are still new to the concept, let me tell you, it’s worth exploring the value of digital PR for business promotion. Businesses and marketers worldwid… Read more from the source: Agility PR Solutions, Published by: Gaurav Sharma Read More

Why Building a Community is Critical to Your GTM

Community marketing. What is it? Why is it important? Why should you care? You may be asking yourself how this “new age” marketing tactic could possibly benefit your company. For starters, it really isn’t a complicated process, doesn’t take a huge budget for success, and it puts the most important people first: your customers. Here’s how with community marketing your marketing efforts can reap big rewards. Community Marketing is Impactful Community marketing may require a lot of heavy lifting up front, but the results are quite worth the effort. Building an audience takes time and a lot of testing and… Read More

8 Social Media Marketing Trends & Predictions for 2022 & Beyond [Infographic]

apps business cellphone cellular telephone
Are you mulling over your social media strategy for the year ahead? Want to learn about the key trends likely to affect how potential customers use social media? We share 8 social media trends to watch out for in this infographic. Here’s a quick summary: Social media emerges as a shopping platform Proliferation of short-form video content Social media becomes part of daily life Facebook remains on top (for now) Shorter attention spans result in more bite-sized content More augmented reality o… Read more from the source: Red Website Design Blog, Published by: Mark Walker-ford Read More

3 Tips to Amplify Your Social Media Strategy

Success in social media marketing doesn’t have to be difficult – but it will take some heavy-lifting. Gone are the days of loaded content calendars consisting of multiple posts per day and endless scrolling on Twitter or Facebook. In fact, over the last decade, we have seen social media emerge into a strategic division of many marketing departments with added value that cannot be denied. Whether you’re just getting your social media efforts ramped up or are looking for ways to improve, here are 3 social media best practices to improve your strategy. Tip #1: Establish your brand’s identity Consistency… Read More

The most important email marketing metrics: 5 KPIs you should optimize for

As marketing evolves and new ideas replace the old and redundant ones, the one question that keeps coming back to us is: How important is email marketing today? If you’re well-versed with email marketing strategy, you might have noticed how even the smallest tweak can improve your brand reach. But email marketing can get tricky because it is not an active way to market your brand. It is not exactly upfront and you need to attract attention and action from the customers’ end to truly tell your… Read more from the source Supermetrics: The most important email marketing metrics: 5… Read More

11 Incredible Benefits of Hybrid Events

While the past year and a half has been extremely difficult for event organizers, the pandemic has also accelerated the shift towards digital transformation. That being said, it is not all about using digital tech to keep business-critical events going in some form. As the pandemic wanes, organizers are shifting their focus from short-term survival to long-term success. Hybrid events play a central role in that long-term strategy, and here’s why: What are Hybrid Events? Hybrid events are a co… Read more from the source aventri.com: 11 Incredible Benefits of Hybrid Events, Published by: Brecht Fourneau Read More