3 Keys to Build Trust Using Demand Generation

Kelsey O'Neill, Community and Social Manager
In the world of B2B marketing, there is a key duality in the way we sell and the way we market our brands. On one hand, we need to sell at scale across tens of thousands of business decision makers. And on the other hand, we need to build individual relationships that close a sale. As such, your demand generation efforts need to create that initial trust that your sales team can leverage to drive deal flow and revenue. Here are 3 Keys to designing a Demand Generation Program that generates trust. Key #1: PersonalizationIt’s assumed that personalization is one… Read More

The Top Benefits of a Data-Driven B2B Demand Gen Strategy

Kelsey O'Neill, Community and Social Manager
B2B marketers say the biggest benefits of a data-driven demand generation strategy are better lead quality and better customer experiences, according to recent research from Act-On and Ascend2. The report was based on data from a survey conducted between January 17, 2022, and January 25, 2022, among 115 B2B marketing professionals. Respondents say the most important benefits of executing an effective data-driven demand generation strategy are improved lead quality (49% cite as a top benefit),… Read more from the source MarketingProfs: The Top Benefits of a Data-Driven B2B Demand Gen Strategy, Published by: Ayaz Nanji Read More

3 Ways to Employ Social to Drive Your Go To Market

Kelsey O'Neill, Community and Social Manager
Social marketing is a key tool in the B2B marketer’s toolbox to implement your go to market strategy. But it’s a tactic and not a strategy. Here are 3 ways to use social media to drive your marketing and business objectives. Employee AdvocacyOne tactic is to partner with your employees to drive social engagement and brand messaging. The key for successful employee advocacy programs at scale is to have multiple messaging frameworks for each of your company’s key constituencies that are aligned to your overall company messaging and positioning. Planning and documenting this is important to ensure you have your… Read More

8 Tips for Making Best Use of Curated Content [Infographic]

Kelsey O'Neill, Community and Social Manager
Content curation can play a key role in your broader digital marketing approach, by enabling you to make industry connections, showcase expertise and knowledge, engage and activate your audience, etc. Used well, curation can provide a range of significant branding benefits – but in order to make the most of content curation, you need to have a defined approach, which crosses off not only how you share third-party content, but also what content you use to spark conversation, while also factori… Read more from the source Social Media Today: 8 Tips for Making Best Use of Curated Content , Published… Read More

Marketing Automation Strategy: 5 Powerful Concepts (Updated)

Kelsey O'Neill, Community and Social Manager
Marketing is a crucial part of growing any business, but it can be extremely time-consuming. You’re trying to develop hundreds or thousands of leads and customers all at once, and you don’t have the resources to do that. But at the same time, blasting out generic content will lose you customers and leave your business stagnated. A marketing automation strategy can help you balance between customization and efficiency. These tools will leave you free to focus on using the feedback from your ca… Read more from the source Demand Machine™: Marketing Automation Strategy: 5 Powerful Concepts (Updated), Published by: Brodie… Read More

How To Get More Leads In 2022 Using Webinars

Kelsey O'Neill, Community and Social Manager
When done right, webinars are the powerful secret weapon that you should add to your marketing strategy in 2022. This post was sponsored by BigMarker. The opinions expressed in this article are the sponsor’s own. Looking for a marketing strategy that can truly: Generate higher-quality leads? Expand your brand to a global audience? Drive engagement while conducting audience research? Create customer loyalty? Turn your attention to webinars. 53% of marketers say webinars are the top-of-the-funn… Read more from the source Search Engine Journal: How To Get More Leads In 2022 Using Webinars Read More

3 Proven Strategies for Improving Community Marketing

Kelsey O'Neill, Community and Social Manager
‘Tis the season of having an endless to-do list and not enough time to complete it. And while you’re caught up between last-minute shopping and gift wrapping, you may not be thinking about how this could possibly relate to marketing.  Similar to how we see an increase in community engagement in our daily lives during the holiday season; from more interactions with your mail and package carriers, neighbors, family members, or reconnecting with longtime friends through yearly holiday cards, the community is everywhere during this time of year – and it’s also the perfect time to bring community into your… Read More