3 Ways Digital Transformation is Shaping Modern B2B Marketing

Adam Gelles
Over the last several years the majority of B2B marketers have seen their customers move online in terms of brand discovery, engagement and ultimately sales. This has become even more accelerated with the pandemic forcing businesses to move their entire customer journey’s online. Gone are the days of throwing spaghetti at the wall and hoping it sticks as you would with mass-media marketing. Digital transformation has positively influenced how we go to market, engage our stakeholders, and analyze our success at every stage of a customer’s journey. Comprehensive Decision Making The goal of marketing in mass media was to spread… Read More

3 Ways AI is Affecting Content Marketing

Adam Gelles
Digital Marketers are swimming in so much information these days to make content marketing work and AI is serving as a life-jacket to streamline these efforts. Already 64% of B2B marketers consider AI valuable for their sales and marketing strategy.  Here are the 3 ways that AI is affecting content marketing:  Custom Feed Algorithms & Predictive Analytics With advancements in technology, AI now allows marketers to track and analyze what their users are interested in and which pieces of content will gain the most traction. With AI, marketers can review predictive analytics and generate relevant content based on the data that the AI… Read More

Using PR To Help Companies Win the Talent Wars

Adam Gelles
In Partnership With When it comes to winning the war on talent, a solid PR and communication strategy is key to making sure your business stands out. Your mission, vision, values and culture should shine through your digital and physical presence so you can win as your business is recruiting and retaining talent. Here are 5 tips to help you paint a compelling picture of your companies values that will resonate with talent: 1. Showcase your Mission, Vision and Values This is a moment in time where we see organizations talk about their values from an external perspective and embrace… Read More