CES from a B2B Marketing Perspective
Last week I joined 100k+ people in Las Vegas for CTA’s Consumer Electronics Show. A great time was had by many, for sure. But, I thought I’d review my experience through the lens of an experienced B2B marketer. Here are a few notable lessons. It’s NoisyTo give you a sense of cacophony, there were over 3200 exhibitors at CES this year. That’s a lot of logos, brand messages, and products features to remember — never mind absorb. On top of that its Vegas, baby and there is a myriad of distractions. For B2B Brands, a memorable experience is the key…
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