How B2B Marketing Influencers Are Finding Success On New Social Channels

Adam G
influence letters on floor
New social channels and communities are key to growing your industry influence in b2b marketing. See how B2B marketing influencers are finding success using new social media channels Clubhouse, Twitter Spaces, and others. Read more from the source: B2B Marketing Blog – TopRank®, Published by: Debbie Friez On mar 23rd, 2021 b2b Marketing, Influencer Marketing Read More

How to Scale B2B Influencer Marketing: Operations, Process and Technology

Adam G
As a relationship driven business, influencer marketing for B2B companies can be resource intensive and time consuming. To scale while maintaining quality, creating processes and using software are as essential for influencer identification as it is for managing ongoing communications and performance reporting. In our research for the State of B2B Influencer Marketing Research Report, we found B2B marketers that document an influencer marketing strategy and engagement approach, define proces… Read more from the source: How to Scale B2B Influencer Marketing: Operations, Process and Technology Read More

5 B2B Content Marketing Examples You Can Copy

Adam G
5 great tips for #contentmarketing. Whatever you do make sure the you content marketing efforts are really aligned to you overall go to market including how you measure success. Here are five B2B content marketing examples from companies that understand their audiences well and use their content marketing to provide Youtility. Read more from the source: Content Marketing Consulting and Social Media Strategy, Published by: Zontee Hou Read More

How Successful B2B Marketers Integrate Influence in the Marketing Mix

Adam G
It is important to integrate your influencer marketing program with the rest of your go to market. #marketingstrategy #b2bmarketing #theb2bbuzz Influencer Marketing is a fast growing discipline for B2B marketers and while many brands view it as a stand alone tactic, mature marketers realize that influence can play a role across the customer lifecycle in virtually any business communication, content type or publishing channel. There’s plenty of evidence to show that business customers do not limit their information discovery and consumption to single communication channels or content types. Neither should business marketers. That’s w… Read more from the source: How… Read More

Brand Storytelling During A Crisis

Adam G
Activate you brand story from our friends at Forrester Research with a great example from GE Healthcare. #b2bmarketing #theb2bbuzz #b2bbrands At the height of the COVID-19 pandemic, GE Healthcare became the focus of intense media coverage Using elements of storytelling and brand journalism, the organization created a video series that showed how GE and frontline workers were responding to the crisis With 42 videos produced over 42 days, the campaign was one of the most successful in the company’s history At the beginning of 2020, as the COVID-19 pandemic started to take hold, GE Healthcare found itself at the center… Read More