These five trends are good to think about when improving your account based marketing strategy. But I’ll add that bringing these outside the tech marketing world is a game changer for other b2bmarketers.
#b2bmarketing #theb2bbuzz #abm #b2bstrategy
As technology companies compete for their share of the growth, there’s significant pressure on their marketing departments to ensure they’re investing their resources most effectively.
Read more from the source: Forbes, Published by: Mike Boogaard