Digital Marketers are swimming in so much information these days to make content marketing work and AI is serving as a life-jacket to streamline these efforts. Already 64% of B2B marketers consider AI valuable for their sales and marketing strategy.
Here are the 3 ways that AI is affecting content marketing:
Custom Feed Algorithms & Predictive Analytics
With advancements in technology, AI now allows marketers to track and analyze what their users are interested in and which pieces of content will gain the most traction. With AI, marketers can review predictive analytics and generate relevant content based on the data that the AI provides and analyzes. This is huge for digital marketing because marketers can then provide personalized, valuable content to their consumers at each stage of the customer journey and 71% of B2B marketers are interested in using AI for personalization.
AI-Powered Content Creation
Save on time and resources by utilizing AI to do simple but repetitive tasks such as content research by analyzing trends and analytics, recommending content ideas based on trends, and recommending SEO strategies for more relevant and valuable content creation. AI is now able to predict the interests of your users which allows it to come up with and suggest keywords and topics which will help you create engaging, user-focused, and interesting content for your customers.
AI-Powered Chat Bots
53% of consumers are more likely to buy from a business that they can message and chatbots make this a lot easier since they are 24/7 and can answer 80% of standard questions that a consumer will have. Give your consumers a first-class experience with your company by delivering 24/7 support that mimics that of a real-life conversation with a team member. Your AI chatbot is the marketer that is always on.
With so much competition in the digital world and only so much time to generate more content, AI is a dynamic game-changer for digital marketing. From 24/7 chatbots, analyzing data, and generating the content, the possibilities for AI to automate your marketing strategies are never-ending.