In 2020, with conferences and events going virtual, a number of brands around the world have heavily embraced webinars.
Along with allowing marketers to educate audiences about topics related to their brand, webinars can also offer major lead generation benefits.
But, while a number of successful marketing pros make creating webinars look easy, there’s actually a hefty amount of work that needs to go into planning them in order to see solid engagement.
The lead-up to a webinar requires other facets of inbound to come into play — everything from getting a speaker to join the webinar, to planning blog and social posts to promote it, to developing the actual topics and focus for the event.
Read more from the source: blog.hubspot.com, Published by: Amanda Sibley