10 B2B Marketing Strategies for a World Without Face-to-Face Events

The pandemic has taken away one of B2B marketing’s steadiest, most reliable sources of lead generation and customer engagement, on a global basis. What’s to be done? It’s not easy to replace a marketing channel that represents on average 20% of our marketing mix—with many marketers devoting as much as 60% of their budgets to events. The last pre-pandemic study I saw pegged event marketing usage among B2B marketers at 91%. It’s been an essential B2B marketing tool for decades—even centuries. W…

Read more from the source: CRM Guru, Published by: Ruth Stevens –